It takes a village

The founding team is made up of a group of #badasians from diverse upbringings, but who are all connected by a shared desire to uncover the complexity of Asian American identity.


Katerina Jeng

Co-Founder, CEO

Gerui Li

Chief of Staff

Tessa Ku

Head of Digital

Yoko Kristiansen

Art Director

Krystie Mak

Co-Founder, Chief Creative Officer

Amber Luan

Head of Merchandising

Vanessa Shyu

Art Director

Want to join the squad?

We're currently looking for a Head of Community! If you’re interested in helping us reclaim the Asian American narrative by spearheading strategic partnerships, advocacy programs, and our social media strategy, send a short cover letter and your one-page resume to and by November 14th, 2018.